Tuesday, April 30, 2013

How To Organize A Website

If you don’t know how to Organize a Web Site it is definitely worth two or three hours of your time to learn about the grave importance of this topic.

The Google search engine took on the monumental task of organizing the web for us and then making it searchable through their product. There is no question today that Google is a better search engine than it was one or even two years ago due to a constant quest for quality and enhancing user experience.

Organize Web Content For User Experience And to Please Google

We’re actually in the process of writing a book on this overall topic. Old time SEO Tactics are absolutely dead today which worked quite effectively before the 2012 Penguin and Panda updates hit. We’re talking about tactics such as paying attention to keyword density and building massive links – today it not only doesn’t help you but can lead to doomsday for a web site.

New search engine optimization tactics and long-term SEO Strategies are working today such as siloing content. If you just take away one jewel of information from this blog post, understand that Google will reward you for keeping your content organized in a way that searchers can easily find it locate the exact solutions to their search queries.

Our E-Book Will Cover Important Topics Such As

• Web Site Information Architecture • Organize Web Pages Correctly – Web Page Organization • Internal Linking and External Linking Relationships • Best Web Content Management Systems • Web Content Development Ideas and Strategies • Setting up Menu Navigation Bar Correctly • Web Page Layout – Page Structure and Site Design • How To Guide: Setting Up Social Media Profiles • Conducting a Web Site Technical Audit • Writing Web Content ( ie. Copy Writing) • Managing Google Assets Like Analytics and Webmaster Tools

Evidence of Problems Attributed to Poor Web Site Organization

• Problems with Canonicalization of URLs • Duplicate Content messages incoming from Google Webmaster Tools • Over poor search engine rankings due to weak content focus • High Bounce Rate Statistics

If people finding your site are not staying longer there is a problem that needs to be rectified. In many cases working with a web site consultant makes good business sense to get the situation turned around.

By working with Experts in Search Engine Optimization such as Kevin Yeaman it's easy to get on the right track to get all of your online and offline assets working together.

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