Even two years ago the most commonly used SEO formulas were extremely effective in moving sites up in rankings for clients. Some things change and some stay the same. The fact is, Google has raised the bar in almost every way for online marketers depending on organic search rankings as one of their primary marketing methods. Google has raised the bar for what a search engine should be and forced companies and their marketing experts to publish much higher level content. There even is a new name attributed to this new phase, focus, or direction and it’s called content marketing.
Content marketing requires expert content writing in order to generate interesting content that people read and are entertained by.
The old language that SEO Experts used to talk about consisted of such industry jargon as link building, keyword density, and directory submissions. The new important terminology and vocabulary of the field that forces people to adopt search engine optimization best practices includes topics such as: link disavow tools; web site bounce rate; social media community managers; rich snippets; A/B split testing; conversion rate optimization; Google author tools markup; and the recent additions to the social media universe such as document sharing and Pinterest.
New search engine ranking factors include: visitor time spent on site; web site load speed; social media integration; Xhtml code validation; decreased customer bounce rate; time spent on site; interesting, unique, and purposeful content written for humans.
The primary takeaway for SEO in the year 2013 is the constant march towards higher quality and organizing the web for a better user experience. Our job as marketers is to help clients expand web content in as many ways as possible, that are affordable, to create enhanced user experiences and interactions for people searching for solutions on the internet to resolve problems or needs.
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